The mission of the Didi Project is to create beautiful jewelry while helping women in India create beautiful lives for themselves. They work with women who are infected and affected by HIV/AIDS by teaching them jewelry making and then selling their products. The main goal of The Didi Jewelry Project is to provide these women with full time employment so that they are able to support themselves and their families and lead positive, confident lives.

Laurel Gunnarson founded The Didi Jewelry Project in 2012. The Didi Jewelry Project works hand-in-hand with Aashiana, a non-governmental organization in New Delhi that serves those infected and affected by HIV/AIDS. Aashiana provides monthly food rations, childrens' programs, AIDS outreach education, and emotional support to over 45 families. Through the sales of jewelry in stores, online, and at craft fairs the Didi Project helps these women and other families affected by HIV/AIDS.